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Hanna Sytnyk

ABOUT THE AUTHOR

Hanna Sytnyk

Marketing Specialist at Promodo

I have been working in marketing since 2012 with an emphasis on market research and analytics. I am experienced in the following niches: food wholesale, insurance, real estate, and software distribution. I have been responsible for Promodo's cases since 2021. Doing marketing research, I focus on causes and effects, as well as measurable results.

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Hanna Sytnyk

Recent posts by Hanna Sytnyk:

Digital Marketing

Barbara Minto’s Pyramid: How CMOs Defend Marketing Budgets to Top Management

Learn how the Pyramid Principle helps CMOs structure marketing budget pitches and win executive approval with clear, decision-first communication.

June 22, 2026

9 mins

Researches

Ukrainian eCommerce Market in H2 2025: A Comprehensive Research by Promodo

In our new research on the Ukrainian eCommerce market, we compared performance dynamics across 7 niches using weighted-average metrics for each category.

March 3, 2026

15 mins

Analytics

BI Report Essential by Promodo: All Your Advertising Metrics on a Single Screen

If you need a convenient, insightful, and quick-to-implement BI dashboard that covers the key needs of advertising performance analysis, Essential by Promodo is

November 5, 2025

8 mins

Researches

Market Dynamics of Mobile Fashion Applications: Trends, Figures, Forecasts by Promodo

This report by Promodo explores the current state of the mobile fashion application market, analyzes consumer behavior and download trends, and examines...

June 19, 2026

15 min