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Hands-On SEO Tips for Real Estate Agents

Digital Marketing
Content marketing
September 19, 2023
10 mins

SEO For Realtors: A Strategic Must-Have in Real Estate Business 

A solid online presence is impossible without a decent level of search engine optimization (SEO). Given a red ocean rivalry in the real estate market, proper SEO management is your minimum requirement to stand out from the competition.

Increased Visibility

Primarily, SEO is about your brand awareness. The more people spot you on the first page of results, the more they’ll recognize you as a reputable real estate agent. High rankings in search engine listings will upscale your site and engage more people.

Either as a realtor or a real estate agent, you should make yourself visible online. This will add to the scope of physical operations you perform with your local clients. In other words, going digital will expand the range of engagement for your business.

The strategic importance of SEO for realtors is to boost your online visibility. The applied methods help you scale up on Search Engine Results Pages (SERPs). 


Organic visibility, traffic, and conversions all depend on your key SEO metrics,  like domain authority, new referring domains, page speed, number of pages indexed, optimization scores, keyword rankings, backlinks, overall readability, impressions, click-through rate (CTR), and bounce rate among other factors. 

Targeted Traffic

In layman’s terms, through the marketing journey across your funnel, a person who spots you for the first time may potentially turn into a lead, a prospect, and finally into an end customer.  This is why SEO services for real estate realtors are important to connect with your target audience online. 

As a realtor or a real estate agent, you’ll primarily target prospective buyers and sellers. The big question here is how to match the supply and demand side at the right moment.

To rank your website high in search results, you should deploy Google’s “white hat” methods. This means that the content on your site should include targeted words and phrases relevant to user intent and popular searches. The more content adheres to Google’s E-E-A-T framework, the more users you’ll engage on your pages. 

Google search

While content is primary to SEO, it is not the only metric you need to care about. There are vital SEO KPIs you should perform to maintain solid rankings. Every single detail matters in an SEO for estate agents.  

Long-Term Results

A sound SEO strategy ensures a solid effect by making your real estate services far more visible in search engine rankings. The approach matches the most relevant keywords to your real estate agency with the search intent among local customers.

Furthermore, the profitability of SEO is in a higher return on investment (ROI) owing to click-through rates (CTR) and conversions. In this vein, you should additionally research the online demand for real estate across your local area.

Now, you know that realtor search engine optimization is a long-haul journey. Therefore, it is vital to generate quality niche market content, build links, enhance site speed, and eliminate bounce rates.

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3 Top SEO Solutions for Real Estate Agents

While SEO services for real estate agents are primarily about more traffic and enhanced conversion rate (ER), higher ranking results on Google mean that more people will click on your site.  

Take SEO as a proven way to get more clicks. With that, quality traffic and conversions are pivotal in promoting your real estate business. 

Optimizing Keyword Research

Instead of relying on broad search terms like “estate for sale,” explore local keyword combinations with reliable tools like Ahrefs for keyword difficulty (KD), keyword volume, and traffic potential. The narrower your keyword combinations are, the more your site will rank well. That is just how you attract qualified customers.

A robust SEO analysis will help you dive deeper into user intent and search trends online. That is how you’ll see how much the content on your site resonates with the actual needs of your target audience

Experiment with SEO approaches to target your customers by location, home types, price caps, generational preferences, and user behaviors to generate a qualified pool of users likely to get in touch with you and order your service. The good news here is that organic traffic conversions outperform the traffic that comes from paid searches by 25 percent.

Organic traffic

Creating Engaging Content

Among the decisive SEO factors is the authoritativeness of your site content. This means the extent to which other websites are referring to your content. In this regard, bet on blogging as the surest way of quality content creation on a regular basis. The more you persevere, the more local resonance you’ll generate. 

The more quality content you craft, the more backlinks you’ll get from reputable real estate media sources. Once people resonate with your content, they will start commenting on and sharing it over time. The linked content is what will soon turn you into the authority voice within a real estate domain.  

Aiming at more high-quality local leads, you should craft original content that resonates with online estate searches. Essentially, real estate SEO is targeting your potential clients at the moment they wish to purchase a new residence.

SEO in Real Estate

As a realtor, your strategic task is to develop customized search engine marketing strategies that will align tenants and owners. Overall, real estate-related Google searches have shown a tremendous increase over the recent years. That is why, you should never downplay the potential of organic site boost for realtors. 

Optimizing Local SEO 

Real estate practice is all about going local. While your target audience primarily concentrates across the area of your main operation, we suggest optimizing your online SEO effort with local keywords. 

Continuous experimentation with local keyword terms and relevant combinations will help Google rank you among the top local realtors. You will gain a strategic competitive advantage by making the content on your site relevant to user intent and popular local estate searches. 

As we’ve mentioned above, getting atop SERPs will bring more organic traffic to your site and ensure higher conversion rates.

SEO for Real Estate

While going local, make sure people find you through Google Business Profile (GBP). This is because more than 90% of clients will search for your real estate services on  Google. 

Being listed on Google Business Profile is an essential boost to your online presence. With that, you’ll be able to respond to reviews, while customers will spot you below paid ads and reach you out on Google Maps. 

Furthermore, Google prioritizes GBP-listed companies on SERPs. In addition to enhancing your SEO performance, Google Business Profile displays core data about your company: name, address, and phone number (NAP). Essentially, this is how you make a great first impression on your local prospects. 

Google Business Profile is also about wider engagement with your potential real estate clients through customer reviews. That is how you’ll respond to local reviews and generate more revenue.

Another plus side of Google Business Profile is its synchronization with Google Tools, Maps, and Ads.

Scaling Up With Proven SEO Tactics

Given the stiff competition across the property market among local sellers and buyers, your strategic advantage is in accomplishing the best-fit real estate SEO practices:

  • Craft a mobile-friendly website 
  • Fill your content with unique real estate data
  • Accumulate a powerful backlink base 
  • Make other resources hyperlink to your site
  • Target local real estate audience

Mobile friendliness

These evidence-proven SEO tactics will help you build greater brand credibility and get more site visitors from organic search results. Pursuing greater interaction, make sure to sustain high site speed and ensure a sound user experience (UX) on your site. 

Among the best SEO companies for realtors, Promodo is here to lead you through your SEO journey and achieve greater visibility. 

Grow your real estate business with digital marketing excellence!
Partner with Promodo experts today.
Written by
Taras Bereza

Content Marketing Manager at Promodo

Taras has 16 years of hands-on copywriting experience overseas with 3000+ unique copies.

Accredited with Certificate of Proficiency in English (C2 level) by Cambridge University. Studied at Writing Launch Academy (United States) and owns an Academic Writing Certificate from Oregon University. Author of 12 dictionaries with Apriori Publishers.

September 19, 2023
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