Content
How to Sell on Pinterest: Tips, Strategy & Ads for eCommerce
January 26, 2026
12 mins
Pinterest is often seen as a platform for inspiration, ideas, and aesthetics. Yet as a sales channel for eCommerce, it remains surprisingly underestimated.
According to Pinterest, 85% of weekly users in the U.S. make purchases influenced by brand Pins.
In this article, we’ll explore how eCommerce brands can use Pinterest to attract high-quality traffic, increase conversion rates, and turn user inspiration into real revenue.
Pinterest is a visual discovery platform where users search for, save, and organize ideas through images and videos called Pins. People use it to plan purchases, projects, and decisions — from fashion and interior design to recipes, travel, and gift ideas.
Unlike traditional social networks, Pinterest functions more like a search engine: users enter a query, receive results, and move on to websites or product pages. This is why the Pinterest for eCommerce often becomes the first point of contact between a brand and a potential customer.
For businesses, Pinterest acts as a powerful touchpoint at the very top of the funnel. People come to the platform looking for inspiration and ideas — not for a specific brand or product.
Using Pinterest Search and Pinterest Lens, users discover new products, explore styles, and save Pins to their boards. This is the moment when purchase intent begins to form and users move from browsing to visiting a brand’s website.
What sets Pinterest apart from many social platforms is the ability to place active links directly under Pins, leading to websites or product pages. This removes friction between inspiration and action. Once on the site, users can explore product details, read reviews, and — in the best-case scenario — complete a purchase.
Pinterest stands out for its clearly defined and highly engaged audience, making the platform especially valuable for businesses. By the end of 2025, Pinterest had reached 600 million monthly active users worldwide. The largest share falls within the 25–34 age group, while Gen Z continues to grow rapidly and now accounts for around 42% of the audience.
Globally, about 70% of Pinterest users are women, which makes the platform particularly effective Pinterest strategy for eCommerce brands targeting a female audience.
Users actively search for ideas related to home, fashion, beauty, healthy living, travel, and food. As a result, Pinterest for eCommerce is a strong channel. Pinterest marketing services are effective for fashion and accessories brands, furniture and home décor, cosmetics, and health-related products.
During market research and while developing the marketing strategy for a luxury furniture brand, we identified Pinterest as one of the key sources of social traffic in the furniture category. As a result, the platform was integrated into the brand’s overall marketing strategy, enabling effective engagement with the target audience and boosting product awareness.
Since 96% of searches on Pinterest aren’t tied to specific brands, users are looking for ideas and solutions rather than a particular company.
This means that any brand — even small or lesser-known ones — has an equal chance to reach its audience, as long as products are presented in the right context and paired with relevant keywords.
One of Pinterest’s key advantages over other social networks is the long lifespan of its content. Unlike Facebook or Instagram, where posts quickly disappear from users’ feeds, Pins on Pinterest can remain relevant and continue driving traffic for months — even years — after they’re published.
Today, visual search has become a full-fledged channel for engaging with customers, and it’s rapidly expanding. Users increasingly look for products and ideas through images, which account for about 71% of all visual searches.
Pinterest Lens is particularly effective in this area. It allows users to scan photos or upload images to find similar products on the platform. With visual search, users discover new items, compare styles, and save Pins to their boards, making the browsing experience highly convenient and interactive.
Visual search is especially popular in eCommerce and retail, accounting for roughly 62% of all queries in these sectors.
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To have your products show up in Pinterest Lens results, it’s essential to properly prepare your content, catalog, and business account.
Pinterest Lens algorithms analyze visual patterns, including color, shape, texture, style, and context of use. Images should be both high-quality and AI-friendly.
While Pinterest Lens is a visual tool, text still plays a key role. Titles and descriptions help the algorithm understand what’s depicted and match it to visual queries.
For eCommerce brands, it’s essential to integrate a Pinterest Catalog — a business tool that allows you to upload your entire product range to the platform as a catalog. Once uploaded, you can create Product Pins, which automatically link to your website: prices, availability, and links update without manual work.
Product Pins are most likely to appear in Pinterest Lens visual search results, as the platform recognizes them as commercial products available for purchase.
Pinterest analyzes not just individual Pins, but also the context in which they appear. Thematic boards help algorithms better classify your content.
Example: Check out the Pinterest account of the brand Nordstrom to see effective board organization in action.
Always work through a Pinterest Business Account and enable Rich Pins. Rich Pins provide Pinterest with extra information from your website, such as product name, description, and brand, which improves indexing and visibility in visual search.
Also, explore another visual search tool, Google Lens, and learn how to sell through it.
Pinterest ads for eCommerce are available for business accounts and can become an effective marketing channel for your brand. There are several types of paid advertising on Pinterest, which you can use depending on your content, products, and goals:
Promodo has extensive experience launching and optimizing Pinterest Ads for eCommerce brands on international markets with precise targeting capabilities. Our specialists assist brands in selecting the most effective ad formats, crafting highly relevant creatives, and executing campaigns that drive measurable results.
Pinterest is a powerful yet still underutilized channel for eCommerce and retail, particularly for brands in furniture, fashion, beauty, and home décor. The platform combines visual search, a long content lifespan, and advertising tools that drive engagement and sales.
Our Pinterest marketing agency helps brands leverage this potential, including creating a Pinterest marketing strategy and running effective Pinterest ads that convert inspiration into sales.
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