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Simple Tips for Auto Repair Lead Generation

Digital Marketing
March 14, 2024
10 mins

Car ownership is increasing globally, leading to a higher demand for car repair services and expanding the market share for auto repair shops. While this growth is promising for everyone in the industry, it also introduces new challenges in auto repair lead generation. Now it takes extra effort to persuade a vehicle owner to select your maintenance shop instead of the one around the corner.

If the question, "How do I get more customers in my auto repair shop" keeps you up at night, we're here to alleviate your struggle with simple, effective tips that have helped many of our clients.

Here is what you can do:

Partner with Local Businesses 

If you own a car repair shop, turn the power of your local community to your advantage. Teaming up with businesses in your area can be a game-changer, helping you attract more leads who live nearby. 

Forge Alliances with Car Dealerships and Parts Suppliers

When you think about growing your auto repair shop, consider partnering with local car dealerships and parts suppliers. Reach out and find ways your services can complement each other. Imagine offering exclusive discounts to a dealership's customers, and in return, they send clients needing repairs or maintenance your way. Cross-promotion, like showcasing each other's services on your websites and social media, not only helps more people learn about your business,  but also builds trust with satisfied customers of your partner. It's a strategy where everyone wins, helping your shop and your local partners grow together.

Partner with Car Insurance Companies

Teaming up with car insurance companies could be a game-changer for your auto repair shop. By building a strong relationship with them, you might get into their recommended network, meaning you'll be the go-to for their clients needing repairs. 

It might take some time and effort to build up this kind of partnership, since you have to prove how reliable and efficient you are with every repair job. But the stamp of approval from an insurance company can really put auto repair lead generation on stream.

Encourage Word-of-Mouth through Excellent Service

As a business owner you know that delivering outstanding customer service is crucial for generating word-of-mouth referrals, which is one of the most effective ways to attract new leads in the auto repair business. When your customers walk away more than satisfied, they naturally want to tell their circle about the great experience they had. This kind of organic promotion can greatly boost your shop's reputation and bring in new business, all without spending a penny on ads.

how to generate leas as auto repair shop

Knowing that people promote great service for free, why not kickstart a referral program to encourage your happy customers to spread the word about your services? 

Offer a little thank you, like discounts on future visits or some small freebies for both the person referring and the newcomer. It’s a great way to make your current customers keep coming back while making a memorable first impression on new ones.

Tips on creating a referral program

1) Clearly outline the benefits for all parties involved. 

2) Make the referral process as easy as possible, providing simple tools or links that customers can share. 

3) Regularly promote your referral program through your website, social media, and during customer interactions. 

By combining excellent service with a structured referral program, your auto repair shop can effectively turn satisfied customers into powerful advocates for your business.

Use and Optimize Google Business 

Google Business is a free tool that allows businesses to manage their online presence across the search engine and its growing suite of utilities, including Google Maps. This platform enables you to display essential information like location, hours of operation, contact details, and services offered, making it easier for customers to find and choose them. It also offers the ability to gather customer reviews, post updates, and gain insights into customer behavior. It is key to mastering local SEO - an instrument that will come in more than handy for your auto repair shop. 

Auto repair lead generation

Getting the most out of your Google Business profile is a must-do for lead generation. Most people will search for car maintenance directly on Google Maps. Then they will check the ratings and reviews, so make sure you manage your search engine reputation

  • Start by double-checking that all your business info is up-to-date and complete, including your shop's name, address, phone number, and operating hours. This makes it easier for potential customers to find and reach out to you.
  • Don’t forget to upload clear, high-quality photos of your shop, your team, and any standout equipment or facilities you have. These images help paint a picture of what customers can expect and maintain interest in your profile. Keep those photos coming to keep things fresh and engaging.
  • Take advantage of the posts feature to share news, special deals, or handy car care tips. These updates can show up in search results, helping to attract new customers by highlighting your knowledge and special offers.
  • Keep an eye on the insights from your Google Business profile to see how people find you and what actions they take. This valuable info can guide you in tweaking your approach to better capture and convert leads.

Invest in Paid Advertising

Paid advertising involves purchasing online ad space to promote your car repair service directly to potential customers through various platforms, including search engines and social media. This strategic investment can significantly increase the number of people who know that your repair shop exists and what it has to offer. 

The great thing about online paid ads is that you can target them however you want. You can target based on the keywords that people search for, or based on demographics, location, etc. 

The typical expense for acquiring an automotive lead is $250. You typically only pay for the number of clicks your ads receive. Which means that no matter how many people see the ad - you only pay for those who show interest.

See more automotive marketing benchmarks here.

Click to learn more about navigating Paid Ads for repair shops

Master Repair Shop SEO

SEO, or Search Engine Optimization, means configuring your website to rank higher in search engine results making it easier for potential customers to find you online when they type in a query related to your business. It’s like putting up signs around town to make sure people can find your car repair shop easily. For example, if you make sure your shop's website contains keywors/phrases like "oil change services in New York" or "affordable brake repairs near me," it's like telling Google, "Hey, if someone is looking for these services in this area, show them my shop!" So, when people search online for help with their car problems, your shop's website pops up higher in the search results, making it more likely they'll click on it and maybe even come by for a repair. 

You don’t have to pay for the traffic your website receives in such ways, you only need initial investment into a SEO expert and content. If everything is done right, certain pages of your website will keep passively bringing you leads months and years later.

Thanks to Promodo’s expertise, our clients usually see +40% average traffic growth in the first year after optimization. Contact us if you’d like to enjoy similar results.

Start an Email Marketing Campaign

Statistics on auto maintenance reveal that 10% of people can't recall the last time they performed maintenance on their vehicle.

What if you sent them an email reminding them to check their oil?

car repair shop lead generation

Begin by building a list of email subscribers through your website, social media channels, and in-store sign-ups, ensuring you comply with data protection regulations. Next, segment your audience based on their interests and interactions with your shop, such as regular maintenance clients versus those needing occasional repairs, to personalize your messages more effectively.

Your emails may contain:

  • Seasonal Maintenance Tips 
  • Reminder for Regular Maintenance
  • Exclusive Offers and Discounts
  • New Service Announcements
  • Holiday and Seasonal Promotions

It is generally cheaper to retain old customers than gain new leads. Not to mention that car maintenance is a recurring need. 

Want to maximize your campaign’s results? Let us help you with top-tier email marketing services.

Make Sure Your Website Sells

SEO and Paid Ads bring traffic - a good website turns it into leads. 

Ensuring your website is a powerful lead generation tool for your auto repair shop involves a blend of looks, functionality, and content. Firstly, your website should have a professional, clean design that reflects the quality of your services, with easy navigation to keep potential customers engaged. Incorporating clear calls-to-action (CTAs) on every page guides visitors towards booking a service or contacting your shop, effectively turning traffic into leads.

Content is king in converting website visitors into leads. Ensure your site is filled with informative, engaging content that addresses common customer questions and concerns. It should be clear what services you offer even for the readers who know nothing about how their cars work. 

A mobile-responsive design is non-negotiable, as more people use their smartphones to search for local services. Your website must offer a seamless experience on all devices to prevent potential leads from bouncing off. Lastly, integrating an online booking system can directly convert visitors into leads by allowing them to schedule appointments instantly.

Website Lead Generation Checklist:

  • Professional and clean website design
  • Clear and compelling CTAs
  • High-quality, informative content
  • SEO optimization with relevant keywords
  • Mobile-responsive design
  • Online appointment booking functionality

Implementing these elements will ensure your website is not just a digital brochure but a lead-generating engine for your auto repair shop.

Increase Auto Repair Lead Generation with Promodo!

Implementing these strategies will help attract more potential customers to your auto repair services. For quick digital marketing results, turn to an auto repair lead generation agency, and focus on more important aspects of your business. 

Explore our recent case study below to see how we can boost your auto repair lead generation.

case study
Drive more sales and grow revenue of your car repair shop!

Strengthen your digital marketing strategy with our expertise!
Written by
Anastasia Marchyshak

Content Marketing Manager at Promodo

Immersing myself fully in any topic I explore and my appreciation for simplicity are the driving forces behind my work.

March 14, 2024
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