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Template for Competitor Analysis: Fast, Free & Ready to Use
May 30, 2025
7 mins
One of the most crucial parts of running a business is facing and ideally staying ahead of the competition. Understanding what your competitors are doing is considered an axiom in entrepreneurship, whether you're launching a product, running a startup, or just trying to stay relevant.
That’s where a competitor analysis template comes in—a helpful tool for better strategizing and moving your company forward without ignoring how your rivals move.
In this post, you’re given a template for competitor analysis that’s fast, free, and easy to use — perfect whether you’re a solo entrepreneur or part of a growing team. Here, you’ll learn how to use it, discover a competitor analysis example, and find the right tools to get started.
Download the template now if you'd like to skip the reading.
First, let’s define this term. Simply put, a competitive analysis template is a structured way to collect, compare, and evaluate your competitors’ performance.
It helps you make smarter business decisions based on real data, not just guesswork or assumptions.
In this context, a competitor analysis template can help you track things like:
It can help you find hidden opportunities in your niche and be the first to take advantage of them.
The truth is that there are many ways to assess your competition. Over time, business people and financial managers have become quite creative with that.
Here are a few popular types of competitive analysis you will probably run into more often than not when engaging with this task:
The Competitor Comparison Matrix is a simple grid that lets you visually compare features, pricing, and services across competitors.
On the other hand, Strategic Market Analysis is a method that examines long-term positioning, market gaps, and future trends. It’s more analytical and better guides your strategic plan.
The third popular option, the competitor audit template, is a more detailed checklist that goes through multiple aspects of your rivals’ businesses, such as marketing strategy, website traffic, and product features.
This method breaks down Strengths, Weaknesses, Opportunities, and Threats for you and your competitors. A SWOT analysis goes through your strong and “soft” points and what to expect from your environment compared to your adversaries.
Competitive Positioning Analysis helps you understand how your brand—and your competitors—are perceived in the market. It visualizes where each player stands in relation to others based on key attributes like price, quality, innovation, or customer experience.
This tool is especially useful for identifying whitespace in the market or repositioning your brand to gain a competitive edge.
🗺️ Want to create your own brand positioning map?Use this free tool: Visual Paradigm Perceptual Map Generator
Now that you know the basic and more popular types of competitive analysis, you can choose one of them or mix a few to extract a broader spectrum of data, depending on your business goals, each time.
So, from where do you start when using or creating a template competitor analysis? Before you get into the deep part, make sure your template includes some essentials, like:
Once you have all the above, you can proceed to the next step, which is using a basic spreadsheet, Google Sheets, Notion, or a ready-made market research template. Or even better, go for Promodo’s ready-to-use free competitor analysis template that will untie your hands and provide added value data.
Remember that your goal is to keep everything in one place, revise it regularly, and track the competition. Having the correct information at the right time is essential to business success.
Read our article that goes deeper into competition analysis for eCommerce.
Let’s say you’re launching a new organic skincare brand called PureGlow Organics. Here is an easy roadmap to do a well-designed competitor analysis:
Now, gather all that info in a table, and you’ll have your competitor analysis framework:
This analysis helps you refine your brand strategy, identify market gaps, and build a product line that stands out in the competitive skincare landscape - or at least has the potential to do so, because the quality you’ll offer and your customers will be the final judge.
This simple example of competitor analysis shows how easy it is to identify opportunities with the proper format.
Imagine for a second that you’re building a mobile fitness app. The market already has plenty of those. So, how would you shape your competitor analysis?
We’ll give you a hint to help you get started. Here’s how a section of your competitive positioning analysis might look with the use of one of your competitors:
Competitor: FitTrack Pro
This approach gives you direction and helps you sharpen your value proposition. The analysis alone is plain yet functional data. It’s up to you to use it wisely and to your advantage.
Discover a Promodo’s successful case study regarding competition analysis in the Video Production Niche.
To make competitive research easier and more actionable, we’ve created a free, customizable Competitor Analysis Template—perfect for marketers, founders, and strategy teams.
Here’s what you’ll find inside:
The template comes pre-filled with example data to show you how it works—just delete those rows and replace them with your own competitors. You're also free to use only the sections that are relevant to your business and customize it as needed.
👉 Download the template, plug in your data, and start building a smarter marketing strategy today.
There are plenty of tools to help you avoid doing all the work manually.
Here are some useful competitive intelligence tools that will make it faster and hassle-free:
Make the most of these tools to collect better data for your business landscape assessment and market trends analysis.
Keep an eye on how your competitors are positioning their products, services, and custom offerings—because standing out doesn’t happen in a vacuum.
As you shape your own strategy, watch closely. From new product launches to long-term marketing plans, every detail matters.
The strategies outlined in this article are designed to give you an edge. Use them individually, or combine them to suit your goals and stage of growth. Use our competitor audit template for faster insights.
OUR BEST ANALYSIS AND STRATEGY SOLUTIONS ARE RIGHT AT HAND!
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A competitor analysis example is actually a snapshot of how your business compares to others in your industry. It’s a market research that analyses business KPIs and gives comparative insights about your company and competitors. Such an analysis typically shows competitor performance indicators info like pricing, marketing strategies, strengths, weaknesses, and customer feedback. For example, suppose you're running a coffee e-shop. In that case, your competitor analysis might compare you with three similar brands, highlight their monthly costs, delivery speed, and customer ratings, and then identify ways to scale your business.
Writing a business landscape assessment may sound demanding, but the truth is that it’s easier than it sounds. Here’s a quick step-by-step guide:
Let’s break them down into pieces - at least the most crucial ones:
All the above elements can give you a 360-degree view of your competition and help you shape your strategy with precious info. So, you don’t go on blindfolded.
Yes! Promodo has you covered. You can download our free competitor analysis template here. It’s simple, editable, and works great for startups, small businesses, or anyone doing market research. Download it, save it on your PC or laptop and start entering your data. And there you have it: your market landscape analysis will be revealed right before you. After that, the ball is in your court to decide your next moves.
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