Most probably you are the only one in your company involved with the work you do. You explain your work to your family and you tell your friends about it. You also discuss it with your boss and your other colleagues, but every time, you just get this blank and uncertain expression… until all of these people view the email on their Smartphones.
The people who do understand the work you do are few in number and the rest do not want to talk about it with you. The only thing that appears interesting to other people are those insights and reports, which you generate from data. This data is obtained from a massive, real time, black box that you use the entire day.
So you are alone in all of this? That is not so. Twitter, LinkedIn, the Digital Analytics Association Open Forum and the Yahoo Web Analytics Forum are not the only ways with which you connect with other smart individuals like you.
These are the days when the online marketing analytics world is enjoying a bloom. There are so many ways with which you can get in touch with other people who do what you do. And you should really link up with them.
The first ever eMetrics Summit was held in the year 2002. The event was exciting and all the participants were thrilled to know that there were others comprehended their language, understood the possibilities and faced the same difficulties. The summit brought all these people on the same platform, who shared their hopes and fears. Since then, the eMetrics Summit has been doing this regularly.
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Digital Analytics Association Symposia
The Digital Analytics Association or the DAA is a part of the eMetrics Summit. Since the year 2010, local agencies have been holding half day symposia. The event provides networking opportunities and is one of the best options for getting connected to the industry.
When I was viewing the Analytics Meet-Ups screen, I actually lost count somewhere around 100. The button that said ‘Show More’ displayed so many more results that I realized I should specify a geographical region. Maybe there is a meet-up nearby to which you can drive, and if you cannot find one, just arrange your own.
In recent times, a lot of interest has aroused in the European region. It has been ten years since the eMetrics Summit was launched, but there are still many more opportunities to link with like-minded individuals.
The Digital Analytics Hub, a successor of the X Change Conference, came into being when the hosting agency, Semphonic, was acquired by Ernst & Young. Gary Angel, the founder, will visit Berlin from the 2nd to the 4th of June to organize the “huddles”, which is an incredible format that allows several individuals to gather in a room for discussion.
Peter O’Neil drafted the new, different format for London’s MeasureCamp. The conversation topics are decided when everyone shows up at the conference. You will have to acquire a ticket for attending the event, and you have to pay no money for this. It may sound good, but actually getting the ticket is not all that easy.
O’Neil, in partnership with Nicolas Malo, has also launched the MeasureBowling, which is incredibly fun. There are no discussions and there is no PowerPoint.
So Many More Events
The DAA has a calendar, which they update on a regular basis. The dates of all seminars, training sessions and meetings that can be interesting and useful for digital analysts are highlighted.
Nowadays every online marketing seminar or conference comprises of one or several sessions on analytics. If you reside somewhere in vicinity of New York, you may want to attend the ClickZ, which is scheduled for 31st March to 3rd April. At this event, nearly every session will be focused on analytics.
The main purpose of attending relevant conferences, meetings or discussions is not to help you become a smarter and better informed analyst. The primary reason is that you get a chance to connect with other people who conduct pretty much the same tasks as you every day.
There are times when the questions appear to be too tough, the technical glitches seem too difficult and you come across an entirely new problem about which you have no clue. In all these cases, it will do you good if you have friends who can help you out.
Participate in all related events and become an active member of your community. You will really be glad when you come across other real people who know exactly what you do and hate the blank looks that analysts get, just like you. Link to them, and you will be lonely no more.