ABOUT THE AUTHOR
Team Lead PPC at Promodo

We explain why CPA increases during peak tire season and what top marketing agencies for tire retailers do differently to keep acquisition costs under control.

Running ads, generating sales, and seeing a positive ROAS in your dashboard is not the same as making money.
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We explain how Promodo’s PPC experts adapted ABC and XYZ analysis—traditionally an inventory and warehouse management tool—for paid advertising tasks.
