Promodo Launches GELIOS, a Tool to Monitor Your Brand's Visibility in AI Search

Promodo has launched GELIOS, its own tool for tracking how brands appear in AI-generated answers. GELIOS shows whether ChatGPT, Gemini and Google AI Overviews mention your brand, for which queries, which competitors they recommend instead, and how this changes over time. Teams can use the data to measure the results of their GEO (Generative Engine Optimization) work.

The free check takes a few minutes and needs only your website, region and email.
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Why We Built It

More shoppers now ask AI assistants what to buy instead of scrolling through search results. If an AI answer doesn't include your brand, you're not on the shortlist.

Companies are investing more in GEO as a result, but measuring that work is still hard. In classic SEO, you track rankings in Google. In AI search, you need to know whether your brand appears in the answer at all, in what context, and who else the model recommends. Standard analytics don't show this. GA4, for example, records a visit that came from an AI platform, but tells you nothing about the answer that led to it.

AI visibility is becoming a marketing metric in its own right. Both our clients and other marketers asked us for a way to measure it consistently. So we built GELIOS as one place to track brand presence in AI search, follow the trend, and find what to improve.

What GELIOS Does

• Shows the exact queries for which your brand appears in AI recommendations.
• Identifies which competitors AI models suggest, and for which queries.
• Generates relevant queries to check automatically, based on your website's topic.
• Maps the situations in which a customer might look for your product or service, and shows how well your brand is represented in each.
• Highlights queries where your brand barely appears or doesn't appear at all.
• Builds dashboards to track your AI visibility over time, with six months of history.

To keep results objective, GELIOS gets answers directly through each model's API. This reduces the effect of personalization on the checks.

Why "GELIOS"

The name refers to Helios, the Greek god of the sun, who crosses the sky every day and sees everything below. It's also an acronym: Generative Exposure & LLM Indexation Observer System.
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“We built the service around the same idea: to let brands rise above individual queries and answers and see the full picture of how AI models perceive them. Where the brand appears, in what context it's recommended, next to whom, and where it's still invisible”.

— Oleksandr Utkin, Service Development Manager at Promodo

How it Works

1. Enter your website and email. Choose the region and language you want to check.
2. Get a list of relevant queries. GELIOS generates them from your website's topic.
3. Check your brand across AI platforms. For each query, it checks answers from ChatGPT, Gemini and Google AI Overviews.
4. Analyze the results. See how often your brand is mentioned, which competitors appear instead, and how this has changed over six months.
5. Act on the data. Use the gaps you find to plan your GEO work, on your own or with the Promodo team.

Who It's For

• SEO specialists and in-house teams who need data to build a GEO strategy and justify it to stakeholders.
• Marketing directors and CMOs who want to compare their brand with competitors in AI answers.
• Business and eCommerce owners who want to know what AI says about their company before customers see it.

Monitoring Is The First Step

GELIOS shows where your brand stands. Improving that position is a separate job: technical access for AI crawlers, content AI can quote, and mentions on the sources AI trusts. Our GEO team can help you turn the data into a plan and put it into practice.

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