Copywriter at Promodo
Over nearly three years as a copywriter, I’ve written for US and European startups and companies, including SE Ranking. I enjoy working with words—finding the right phrasing, organizing ideas, and turning them into clear and useful content that shows real value and helps businesses grow.
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Users who search for information through LLMs convert 4.4 times more often than those who use traditional search engines. It shows how important it is for brands to know how well they're represented in AI search.
Yet AI recommends some brands almost every time, while others show up far less often.
For this reason, we've gathered GEO benchmarks so you can compare your own results against them and see what's considered a good result for your niche. All the data comes from GELIOS, our tool for monitoring AI visibility.
There's no single universal metric in GEO that tells you everything is fine. For example, a brand might be mentioned frequently in AI responses but rarely cited alongside competitors. Or vice versa: you might have a high share of mentions in your niche but be visible on only a single AI platform.
At Promodo, we analyzed dozens of GEO metrics and approaches. But for a business, what matters isn't how many metrics you can calculate but which ones actually help you assess AI visibility and make decisions.
That's why we focused on two core metrics: AI visibility, which indicates whether AI mentions your brand, and Share of Voice, which shows your share compared to competitors.
Neither metric gives you the full picture on its own. You should look at them together to evaluate your GEO performance.
AI Visibility is the share of queries in which AI mentioned the brand.
In the table below, we compiled data across industries: the number of AI responses that mention a brand, the visibility level, and the distribution of mentions across the main AI platforms.
Under 10% = weak. 10–30% = basic. 30–60% = strong. 60%+ = leader.
In some categories, mentions are spread fairly evenly, while in others, a few leaders capture most of the AI visibility.
If you only look at the number of mentions, you can draw the wrong conclusions. What really matters isn't just how many times AI mentions your site, but where you rank among competitors in your niche.
That's why it's worth evaluating not just the raw number of mentions but also your Share of Voice. Based on our observations, strong brands can capture up to 23% of all mentions in their niche, while average figures are much lower.
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Not every site shows up in AI responses today. Many brands still don't appear much, or don't appear at all. But if your brand isn't appearing in AI answers yet, that's not a problem. What matters is that you start working on AI visibility now, while the competition is not that strong.
Here's a quick way to estimate your presence in AI responses:
One of the most common mistakes when monitoring a brand in LLMs is tracking queries that the store couldn't realistically show up for. You might see zero mentions and conclude the brand is invisible to AI. In reality, the issue is poorly chosen queries.
For example, the query "what tires are best for winter driving" is informational. The person is looking for ideas or advice, not a specific store. In that case, AI will most likely suggest gift ideas or general recommendations without tying them to a particular seller. So the absence of a brand mention here is completely normal.
It's a different story with queries like "where to buy winter tires" or "tire shops in Chicago." These carry commercial intent, so AI systems are far more likely to recommend specific stores. These are the kinds of queries you should be using to track brand mentions.
Before concluding that your brand is "invisible to AI," take a close look at the query itself. AI answers informational questions like "what should I get" or "how do I choose" with advice instead of store recommendations. Brands show up most often in response to queries with commercial intent — "where to buy," "which store," "top stores." So zero mentions on an informational query don't mean poor AI visibility. More likely, it just means you might have chosen the wrong query for monitoring.
— Oleksandr Utkin, Service Development Manager at Promodo
Also, keep in mind that AI systems can mention a brand even without linking to its site, and may use a brand's page as a source even when it isn't the primary recommendation. That's why you should analyze informational, comparison, and commercial queries separately.
Want to boost your AI visibility? Check out our blogs about Generative Engine Optimization and Answer Engine Optimization.
In this article, we covered which GEO metrics are worth tracking and how to properly evaluate AI visibility. The next step is to check what the picture actually looks like for your own brand.
For this purpose, we built GELIOS by Promodo. In it, you can add your own queries, check whether your brand appears in AI responses, view Ahrefs data on citations across different platforms, and track changes over time. You can also test the queries themselves: if a brand isn't mentioned anywhere, you'll immediately see whether the cause is AI visibility or simply a poorly phrased query.
GELIOS is free for everyone until August 1. If you're curious how your brand looks in AI responses today, you can check it in just a few minutes.
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Check your AI visibility in GELIOS
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We've gathered benchmarks you can use to compare your own GEO performance. Evaluate them in the context of your industry, keep an eye on mentions across different AI platforms, and pay attention not just to individual numbers but to how they change over time.
If your brand isn't showing up in AI responses yet, that's normal. For many companies, AI search is still a new channel, which means there's still plenty of room to strengthen your brand's visibility in AI.
Copywriter at Promodo
Over nearly three years as a copywriter, I’ve written for US and European startups and companies, including SE Ranking. I enjoy working with words—finding the right phrasing, organizing ideas, and turning them into clear and useful content that shows real value and helps businesses grow.
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