The holiday season is always full of tasks, duties, and challenges. That is why you’re probably facing the problem of catching the attention of customers during the Christmas season.
Knowing your pain, we’ve collected a set of recommendations and examples from various business niches to create a holiday email template. Let’s see how to make a stylish and effective email with a New Year’s theme and an unobtrusive reminder about “the most beautiful time of the year…”.
It usually consists of two parts: a brand logo or company name and a menu with information leading to the site. But this is not an axiom! Some of these parts may be optional. There are also toppers with current promotions, news, etc.
You should also insert your logo and name as images. Put them on a transparent background or in SVG format for correct display on different formats, devices, and adaptation to light and dark themes.
You can decorate this email part for the holidays. There are many ways and possibilities. Nothing can limit your fantasy. Let’s take a look at the most interesting examples and ideas.
Every brand has something fascinating to be designed. And even if there is not, you just need to search better. Here are some points:
2. Forms. Analyze which elements to use for a pattern or picture.
3. A corporate mascot or character. You may wish to design a new outfit or decorate this for the holiday season.
4. Menu fonts. Usually, we use standard fonts in the menu for all mailers, devices, and themes. However, you can find a list of more decorative, italic fonts supported by mailers. Make sure it’s legible! The menu needs to ease the information search process, and if it can’t be read, even a good font won’t help.
Typically, we associate Christmas and New Year with snowflakes and Santa Claus. Probably, you would like to differentiate yourself from other companies and find some extraordinary symbols that would create a cozy and warm feeling during the holiday season. We have prepared several examples for you:
2. Holiday attributes. Candles, wreaths, garlands, candies.
3. Background. Color blocks, curls, winter landscapes, glass effect.
Probably, you cannot suggest a more modern upgrade than animation. The most boring header will shine if you add animation to it:
2. GIF animation. You can add any object and make it move. Just make sure that the image does not exceed 1MB.
Emails can be of various formats: promo, selling emails with brand products, or greeting cards. The main task for us is to make the design interesting, interactive, and unusual. Let’s talk about some of the activities we’ve used for our clients.
In the Christmas card email template, you should focus on the text with the wishes and greetings for the audience. We will reveal what to write so that words melt even an icy heart at the end of the article.
You can make such a Christmas card email template completely different from ordinary brand promos. Use static and animated banners, stylize products, and apply icons, and emojis in the text. Remember about the background of the email, which you can, for example, animate with a pattern. The design helps convey the mood of the holiday as well as attract the attention of the reader.
Holiday emails with a game will not leave anyone indifferent. Especially if you offer a promo code. Here we go with examples of possible activities. Let’s divide them into types:
2. Search. Guess the picture, find the key or the lost image element.
3. АМР. A puzzle in which you need to assemble an image from randomly arranged elements.
4. Emails with a transition to a site with gamification.
5. Roulette. The drum with discount or prize symbols spins in a circle until it stops. A difficult thing to implement, but very interesting.
By the way, by implementing email gamification, we reached a 38% click rate and a 6.6% open rate for our client Karcher.
You may also style this block like a header. However, take into account small differences. After all, the footer is the part that stores important information about the brand, its contacts, social networks, address, applications, etc. Therefore, you should not overload and distract the reader from the essentials. Here are some options that definitely won’t hurt:
2. Background. You can also use both static and animation, only with less color saturation. Remember, the main goal is not to distract from what is important.
And what to do with the texts? We have already revealed the requirements for texts for emails not to end up in spam. Let’s also discuss how to impress the reader with your text in the Christmas email.
Start with the subject of the holiday email, which speaks about the benefit for the reader, personal offers, and the uniqueness of the promotion. But don’t be too loud. Take care of everyone. Example:
Then go to the text on the banner. Let it be festive and concise. Make it convey the main idea of the email. Let it be remembered. Example:
And finally—the main text. Here you should not overdo it with emotions, but still create a feeling of celebration, warmth, and care for the client. After all, small surprises, gifts, smiles, and discounts will not hurt anyone. We recommend you to act, but carefully. Examples:
Combine strong texts with a stylish and festive design, and capture the hearts of customers. So they will be waiting for your emails like Kevin is waiting for his parents to come back to celebrate Christmas together!
The era of boring emails that immediately went to spam is over. Holidays are a parade of beautiful, interesting, interactive emails. They allow the brand to increase revenue, and the reader to receive aesthetic pleasure. It’s an opportunity to have fun and relax. Use the offered template for Christmas letters the next holiday season. For now, you may find more ideas for holiday emails and tons of inspiration here.
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