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How to Get More Sales on Shopify: Proven Strategies for Success

SEO
Email marketing
June 29, 2024
7 min
Content

Even though there are over 2.1 million active daily users on Shopify, the number of live Shopify stores exceeds 4.4 million. The competition among Shopify stores is immense. 

That’s why many business owners are questioning “How to get sales on my Shopify store”. 

In this article, we'll explain how to generate more sales on Shopify and achieve success. Along the way, we'll also highlight common mistakes to avoid, ensuring you maximize your efforts and results.

shopify experts

Main Reasons Why You Aren't Getting Shopify Sales

Simply opening a store or service on Shopify isn't enough; you need to put in maximum effort to ensure your store not only attracts traffic but also generates sales. Here are the main reasons why you might not be seeing the sales you expected:

  • Poor Product Descriptions: Generic or uninformative descriptions may be not enough to satisfy their inquiries about the product. What is more, poor descriptions limit the opportunities of content marketing.  
  • Lack of SEO Optimization: Without proper SEO for Shopify, your store may not appear in search results. As a result, your potential customers will get to the websites of your competitors that are at the top of SERPs. 
  • Low-Quality Images: Blurry or unattractive photos can scare away potential buyers. Besides, they also negatively affect the technical SEO conditions of the Shopify store. 
  • Slow Website Speed: A sluggish site frustrates users and increases bounce rates. At the same time, such a website would definitely not meet the requirements of Core Web Vitals
  • Ineffective Marketing: Relying solely on organic traffic without utilizing paid ads or social media can significantly limit your reach of the target audience.
  • Neglecting Mobile Optimization: With 50.3% of Shopify shoppers using mobile devices, a mobile non-responsive site can miss the conversions.

Just imagine you're looking for a T-shirt. You visit a fashion eCommerce website, and... oops... the page doesn't load fast enough, the photos are blurry and unrealistic, and there's no detailed description about the fabric and size. Would you order from such a store? Probably not!

So consider, the following recommendations on how to get sales on your Shopify store!

digital company for eCommerce

7 Strategies to Get Shopify Sales

If you want to boost your sales on Shopify, you need to implement effective strategies that attract customers and encourage them to buy. Here are ten proven strategies to get Shopify sales:

1. Optimize Your Store Design to Enhance User Experience 

A visually appealing and user-friendly online store design can significantly impact your sales. Ensure your website is clear, professional, user-friendly, and easy to navigate. Using high-quality images, engaging videos, a consistent color scheme, and readable fonts will help you attract customers' attention and boost sales on the Shopify website. 

Promodo experts emphasize: You may achieve 200% higher conversion rate with advanced UI and up to 400% with advanced UX.

2. Write Compelling Product Descriptions to Get Sales on Shopify

Create detailed and engaging product descriptions that not only describe the characteristics of your products, but also highlight their benefits. Use bullet points for key features, which are much easier to read and memorize. A great idea is enriching your descriptions with relevant keywords, which would improve Shopify SEO. However, Promodo experts recommend not forgetting about authenticity and brand voice, running for well-working content marketing. 

content marketing stats

3. Implement SEO Best Practices to Generate Sales on Shopify

It’s hard to overestimate SEO for Shopify. The top 20% of Shopify stores achieve an impressive average conversion rate of 3.3%, significantly higher than the average rates for eCommerce. We recommend optimizing your Shopify store for search engines by:

  • Conducting keyword research;
  • Using relevant keywords in your product titles, descriptions, and meta tags;
  • Ensuring quick site loads and its mobile-friendliness;
  • Using internal links to guide visitors to related content and keep them engaged on your site longer;
  • Implementing structured data (schema markup) to help search engines understand your content and potentially display rich snippets in search results;
  • Regularly publishing blog posts that provide value to your audience and incorporate relevant keywords.

4. Utilize Email Marketing

Shopify conversion rates are highest among email users, reaching 4.29%. That’s why we recommend using this marketing channels as one of the main strategies of how to generate sales on Shopify. 

Build an email list, segment it, and send personalized email campaigns to your subscribers. Offer exclusive discounts, announce new products, and share valuable content to keep your audience engaged.

conversion on Shopify

5. Use High-Quality Images and Videos

Visual content is crucial for online shopping. Use high-resolution images and videos to showcase your products from multiple angles. This helps customers make informed purchasing decisions.

Example of Informative Visual Content on Shopify Website
Example of Informative Visual Content on Shopify Website

6. Engage on Social Media

Still questioning how to get sales on Shopify? Don’t forget about your social media! Choose the right social media platforms for your target audience and create engaging posts. Use high-quality visuals, compelling captions, and relevant hashtags. Run social media ads to reach a broader audience.

7. Leverage Customer Reviews to Increase Sales and Loyalty

As 9 in 10 consumers say they consider reviews when making a purchase decision, don't miss the opportunity to increase conversions on your Shopify store. Displaying positive customer reviews prominently can build trust and provide the social proof needed to convert visitors into buyers. Consider working on your reputation management not only on your website but also on your Google Business Profile and relevant listings. By maintaining a positive presence across multiple platforms, you can build trust and credibility, ultimately driving more traffic and sales to your Shopify store.

Example of Customer Testimonials on Shopify Website
Example of Customer Testimonials on Shopify Website

Get More Shopify Sales with Promodo

Want to boost your Shopify sales, although till don’t know how to get Shopify sales? Promodo can help! Our experts can develop and implement strategies specifically for your business, from optimizing your store’s website design to using the latest SEO techniques. We make sure your store not only attracts visitors but keeps them coming back. Plus, we’ll handle your email campaigns and social media engagement to drive more traffic and conversions. With Promodo, you’ll see a real increase in sales and a stronger online presence. 

Let us help you turn your Shopify store into a sales powerhouse.

Need help with growing sales for your Shopify store?
Discuss your digital marketing strategy with our experts.
Written by
Olesia Holovko

Team Lead of Content for promodo.com

Content marketing manager at Promodo with 7+ years of writing.

When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.

Published:
June 29, 2024
Updated:
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