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Local SEO for Dermatologists: Top Strategies to Skyrocket Your Google Rankings

June 21, 2024
6 min

Dermatologists are increasingly offering online consultations alongside traditional appointments. Besides, research shows that over 60% of consumers conduct online searches before booking a medical appointment. That’s why it’s hard to overestimate local SEO for dermatologists!

In this article, we describe why local SEO is important for dermatologists and cover powerful strategies to benefit your practice's online presence and dominate local search results.

Why Local SEO for Dermatologists Matters

Local SEO for dermatologists plays a huge role for any business, including dermatologists, as it helps them secure higher positions in search engine results, making them more visible to potential patients searching for dermatological services in their city or neighborhood. Here are several key advantages of local SEO:

  • Targeted Audience: Optimizing for local search enables dermatologists to attract patients actively seeking dermatology services in their specific geographic area.
  • Increased Conversions: A strong presence in local search results enhances the likelihood that potential patients will choose their practice for appointments.
  • Enhanced Trust: Reviews and ratings on platforms like Google My Business can significantly boost trust in a dermatologist's practice among local residents.
  • Increased Local Competitiveness: Effective use of local SEO strategies allows dermatologists to outperform competitors and attract more patients searching for dermatological services in their region.

These advantages underscore the critical importance of local SEO for dermatologists aiming to attract more patients and increase their visibility in the local market.

Local SEO Strategies for Dermatologists

As we’ve figured out that local SEO is crucial for dermatologists looking to attract patient, here are effective recommendations that would be definitely effective for dermatology practices:

1. Create and Benefit from Your Google Business Profile

Create and verify your Google Business listing, if you haven't done it yet. Fill it with all information, including address, phone number, website URL, business hours, etc. It is also essential to select the most relevant categories for your dermatology practice (e.g., dermatologist, skin care clinic). As SERM is an important part of local SEO, develop it on your Google Business Profile, encouraging satisfied patients to leave positive reviews. 

Example of Google Business Profile of Dermatologist
Example of Google Business Profile of Dermatologist

2. Use Local Keywords and Content for Dermatology Sites

Keyword research is a basis of SEO. That’s why use Ahrefs or any other SEO tool to investigate your local keywords that potential patients might use when searching for dermatological services in your area (e.g., "dermatologist in New York", "skin care clinic near me"). 

Further, create content that addresses local skin care concerns, dermatological trends, and local events related to skincare using these keywords. Creating a blog on your website is a great idea for dermatologic SEO. Write blog posts and informative articles that address common dermatological issues in your community, which will allow not only educating your audience, but also attracting organic traffic to your website.

Example of Blog Themes of Dermatology Clinic
Example of Blog Themes of Dermatology Clinic

3. Add Localization to On-Page SEO for Skin Care Clinics

In order to target customers in your area, which is critical for dermatologists and skin care clinics, enrich your website's title tags, meta descriptions, and headers with local keywords. An effective recommendation is also including your location in strategic places on your website, such as the footer, on the contact page.

Example of Local Keywords Use by Cosmetic Dermatology in New York
Example of Local Keywords Use by Cosmetic Dermatology in New York


4. Get Patients from Local Citations and Directories

One of the effective local SEO practices for dermatologists is getting listed in local online directories and healthcare directories. Promodo’s experts have prepared a comprehensive list of healthcare directories that would definitely help you with lead generation. 

No matter how many platforms you incorporate into your local SEO strategy for dermatologists, always prioritize quality over quantity. Include your practice name, address, and phone number (NAP) consistently across all listings. You need to ensure this information matches exactly what's on your website and Google Business Profile. Also provide the link to your practice's website, so potential patients can easily access more information about your services and expertise. A good idea is to upload high-quality images and videos that showcase your practice, facilities, and staff. Visual content can enhance engagement and credibility.

As for citations, Promodo healthcare SEO experts recommend seeking opportunities to be mentioned in local news articles, blogs, and community websites. In such a way, you’ll grow your brand awareness, improve brand image, and generate appointments from customers in your community. 

Want to grow your dermatologist practice?
Enhance your search engine visibility to attract new patients!

Online Reputation Management for Dermatologists

No mater how effective your local SEO for skincare clinic is, it needs to be accompanied with other effective healthcare SEO tools. As 94% of medical patients rely on online reviews to evaluate providers, SERM is an obligatory digital marketing strategy for dermatologists. 

To maintain your online reputation as a dermatologist strong, consider implementing these tactics:

  • Regularly check review platforms where you listed your skincare clinic to stay informed about patient feedback.
  • Actively encourage satisfied patients to leave reviews on various directories. It’s better to provide easy-to-follow instructions or links after appointments or through follow-up emails.
  • Respond promptly to both positive and negative reviews. Demonstrate your appreciation for positive feedbacks as well as address issues raised in negative reviews professionally and politely.
  • To increase the effect of feedback, feature patient testimonials on your website and social media channels. 

“Company reputation is taken into account by algorithms. This entire process is reviewed by assessors, with the verification algorithm outlined in the assessor guidelines. This indicates that Google cares about the reputation of a company or product”.

Vladislav Trishkin, SEO Team Lead at Promodo

Improving User Experience to Boost Rankings

1. Optimize Dermatologist’s Website Navigation

Simplifying website navigation can greatly enhance not only user experience but also increase conversions. It’s essential to make it easier for visitors to find information quickly. Clear, intuitive menus and a logical site structure help users and search engines understand your content.

 💡  Recommendations from Promodo:
- Use drop-down menus to organize services, for example: general dermatology, cosmetic treatments, aesthetic treatments.
- Include a search bar for quick access to specific information.

healthcare ux/ui

2. Increase Page Load Speed

Fast-loading pages improve user satisfaction and reduce bounce rates. Page speed is also a critical ranking factor for search engines, as it considers Core Web Vitals


3. Mobile Optimization

In the United States, 62% of healthcare and medical searches are initiated on mobile devices. That is why it’s critical to ensure good user experience for mobile users. Take care of a responsive design that adjusts to different screen sizes in order to prove a seamless user experience on different mobile devices. 

High-Quality Backlinks for SEO in Dermatology

Link building is one of the obligatory tactics for the effective healthcare SEO strategy. The lack of backlinks is the main reason why 91% of all sites get 0 organic traffic. 

As part of link building strategy for your dermatology clinic, writing guest posts for authoritative websites in the healthcare and dermatology industry. In such a way, we’ll not only earn high-quality backlinks but also positions your business as an expert in your field.

link bulding stats

Another effective dermatology marketing strategy is to contribute articles to dermatology journals or popular health blogs. Don’t forget to include a link back to your website in the author bio or within the content where relevant.

 💡  Recommendations from Promodo:
- Co-host skin health awareness events with local gyms or wellness centers, and request a link back to your site in event promotions.
- Partner with local healthcare providers for referral programs and link exchanges.

Master Local SEO for Dermatologists with Promodo

Reveal the potential of your dermatology practice with Promodo's local SEO strategies. Our team understands the unique challenges and opportunities in the dermatology field, and we're here to help you navigate them effectively. 

With over 20 years of experience in the market, Promodo experts will help you attract more local patients and increase appointments to your skin care clinic. 

Let's reach your healthcare business goals with finest marketing solutions!
Contact Promodo experts today for a free consultation.

Written by
Olesia Holovko

Team Lead of Content for

Content marketing manager at Promodo with 7+ years of writing.

When creating valuable business content, I always seek fresh data, interesting facts, the expertise of professionals, and meaningful insights to bring relevant ideas to the audience. I believe that good content can enrich the experience of marketers, empower business owners to make data-driven decisions, and enhance companies in growth.

Written by
Vladislav Trishkin

SEO Team Lead at Promodo

Vladyslav has been working as SEO Specialist for over 5 years.His portfolio of projects includes:, Sinoptik,, etc.

He is a fan of Ahrefs, enjoys reading Google's Assessor's Guide, and is always ready to have a discussion about SEO.His main specialization is promoting content and media projects, and he has numerous successful case studies.

Beneficial link on Vladyslav's expertise:




June 21, 2024
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