Digital marketing news with professional opinion. Worth reading

In paid advertising, just like in business in general, the Pareto principle applies: around 80% of profit comes from just 20% of products.

Assuming you’re on the receiving end of the story, do you know what your SEO expert should provide in these reports?

There is no universal PPC vs SEO split that works for every startup. The ideal solution is a combination of both.

Retention marketing itself is already a trend. With the rising cost of acquiring new customers, companies are finally paying more attention to...

Users rarely behave as we expect. Website heatmaps help you examine this interaction in detail and see what captures attention.

In 2026, paid search marketing dominates driving 57.5% of revenue. Grab the latest on eCommerce marketing benchmarks by Promodo marketers.