Copywriter at Promodo
Over nearly three years as a copywriter, I’ve written for US and European startups and companies, including SE Ranking. I enjoy working with words—finding the right phrasing, organizing ideas, and turning them into clear and useful content that shows real value and helps businesses grow.
In this guide, we've gathered the key consumer electronics industry benchmarks to help you evaluate your performance, compare it with industry averages, and identify opportunities for growth.
Promodo's email marketing benchmarks show that trigger emails deliver better results than promotional campaigns in the electronics niche. Open rates are similar for both email types, but trigger emails generate more clicks and conversions. They achieve 2.04%–3.88% CTR, 8.00%–12.44% CTOR, and 0.90%–1.38% conversion rates, while promotional emails reach 0.63%–1.48% CTR, 2.37%–5.81% CTOR, and 0.46%–0.55% conversion rates.
Source: Promodo
In fact, a relative approach is what works well in this case.
Use your average monthly organic traffic from the past 3–6 months as a baseline. If your business is seasonal, compare performance against your peak period instead. Track these numbers by your most important landing pages.
More about other SEO benchmarks, including backlinks, CTR, conversion, etc, you can read in our blog about SEO benchmarks.
Google Ads remains one of the strongest acquisition channels for consumer electronics brands. According to Benchmarketing, the median campaign achieves a 4.84% click-through rate (CTR), $2.24 cost per click (CPC), 5.8% conversion rate, and $28 cost per acquisition (CPA).
On Meta Ads, the median CTR is 1.44%, while the average ROAS reaches 4.0×. Across both channels, landing pages convert at a median rate of 5.4%.
Google Ads Benchmarks
Meta Ads Benchmarks
Source: Benchmarketing
According to other sources, Google Ads Search campaigns in consumer electronics achieve a 4.20% CTR, $2.90 CPC, 2.72% conversion rate, and $101.40 CPA on mobile devices. Display campaigns deliver lower engagement and conversion rates, with a 0.51% CTR, $0.53 CPC, 0.43% conversion rate, and $157.16 CPA.
Source: Instapage
Looking for more PPC benchmark data? Explore our complete PPC benchmarks guide.
According to Polar Analytics, consumer electronics has one of the highest ROAS across eCommerce at 5.16x. Even with lower conversion rates, higher-value purchases can make advertising highly profitable.
Segwise data suggests that electronics industry ROAS medians for Google Ads, Meta Ads, and TikTok Ads look like this:
Based on Convertibles data, the average CVR for the consumer electronics category ranges from 1.4% to 1.8%, while top performers achieve over 2.5%.
According to Polar Analytics, most consumer electronics stores convert around 1.5% of visitors. The best-performing stores demonstrate 3.25%. What helps achieve better results is transparent pricing and strong social proof.
Our experience shows that continuous conversion rate optimization helps businesses achieve conversion rates above the industry average. Sometimes even twice as high.
- Anton Chebotarenko, Head of UX/UI department at Promodo
See how this approach works in practice. In this case study, you'll find how we helped our client increase conversions by 52%.
The median Add-to-Cart Rate for consumer electronics is 9.28% (Polar Analytics). According to Dynamic Yield, the average add-to-cart rate globally is 6.07%. As for a broader category—consumer goods—they mention that the add-to-cart rate fell from 4.73% in May to 4.17% in June (a 12.58% month-over-month decline).
Polar Analytics mentions 19.27% as the median Cart-to-Purchase Rate for consumer electronics.
Dynamic Yield states that the average shopping cart abandonment rate globally is 77.54%. For consumer goods, the percentage over the last two months has been around 70% (70.08% in June).
Digital Applied data says the cart abandonment rate in consumer electronics is 70.83%.
The median Customer Acquisition Cost (CAC) for consumer electronics is $46.25 (Polar Analytics). Evaluate it together with ROAS and average order value. Higher acquisition costs are sustainable only if customers generate enough revenue to maintain profitability.
Prospeo says the average CAC for consumer electronics is $76, while the range is $100-$377+
The median consumer electronics AOV (new customer) is $135.60, according to Polar Analytics. Other benchmarks put AOV at $53.76 for new customers and $63.60 for repeat customers.
Different studies track different groups of retailers and customers, so the numbers won't always match. The key is to compare your performance with the benchmark that's closest to your business model.
Benchmarks help you understand where your business stands, but you shouldn’t follow them blindly. Every eCommerce store has a different product mix, pricing strategy, customer base, and marketing budget. The "right" numbers for your business may differ from the industry average. Compare your results over time, keep an eye on competitors, and focus on steady improvements.
If you're unsure whether your results are competitive or want to outperform the benchmark, Promodo can help. Our experts will benchmark your performance, identify growth opportunities, and help you outperform competitors.
Copywriter at Promodo
Over nearly three years as a copywriter, I’ve written for US and European startups and companies, including SE Ranking. I enjoy working with words—finding the right phrasing, organizing ideas, and turning them into clear and useful content that shows real value and helps businesses grow.
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