Digital marketing news with professional opinion. Worth reading

How the Meta Andromeda algorithm works and why creatives are becoming the central component of advertising.

In this article, we’ll share the key SEO KPI metrics that help you evaluate search performance end to end.

Multilingual SEO works only when you have a clear strategy, well-planned site architecture, and localized content. How do you build it right?

Pinterest is often seen as a platform for inspiration, ideas, and aesthetics. Yet as a sales channel for eCommerce, it remains surprisingly underestimated.

Businesses that don’t integrate SEO at the earliest stage of website development often have to pay for the same work twice.

In paid advertising, just like in business in general, the Pareto principle applies: around 80% of profit comes from just 20% of products.