Maria Kashina

Today, mobile app ecosystem is at its best. Consumer spending has reached an all-time record-high $67.5 b., while the global cost of app downloads on iOS an

How can you assess the relevance of your company's products or services and how well they meet the needs of your audience? By asking your customers about it.

How often to send marketing emails? How many marketing emails to send per week? What are email frequency best practices?

SEO trends, benchmarks & growth points. Along with Vlad Trishkin, Senior SEO-expert at Promodo, we highlight major insights maximize your search traffic.

For any business, retaining and engaging users on their website is crucial. The longer a user stays on your site, the higher the chance they will purchase.

We interviewed Kateryna Husachenko, eCommerce Brand Strategist at Promodo to discuss the most relevant options that would best match companies’ needs at various

Customer centricity is one of the fundamental aspects of positioning any company.

Consumers may extensively research all possible information about a product online but ultimately make the purchase in a physical store.

What is link building today? As users become increasingly demanding, link building today is primarily about quality, and then quantity.

While X-Day is soon approaching, every online business should do its best to migrate to Google 4 Analytics (GA4) as soon as possible.

For over a year now, Performance Max for Google Ads has successfully replaced Google Smart Shopping campaigns.

A few months ago, we dived deep into digital trends for 2023.

Artificial neural networks (ANN) are among top digital trends in 2023 and beyond.

In 2022, the number of email users numbered 4.25 billion. With the growing tendency, the criterion is to reach almost 4.6 billion by the end of 2025.

Waze is a crowdsourced navigation app that helps you find the best driving routes.

82% of companies state that customer retention costs less than customer acquisition.

Email marketing is a powerful tool for reaching the target audience and expanding the client base.

The online spending of US customers reached $10.4 billion in 2021.

One of the frequently asked questions from clients is: “Why do you need contextual advertising for branded queries today if there is organic traffic?”.

Today we’ll be talking about why creating landing pages, customizing advertising and getting first queries are only halfway to success.

Digital marketing is on the list of the key success factors for businesses in 2023, no matter whether they are eCommerce or brick-and-mortar stores.