Tire Industry Benchmarks: Key Metrics for 2026

In this article, you’ll find the recent tire marketing benchmarks for 2026. We've gathered demand trends, traffic channels, conversion rates, and paid ads costs to help you compare your performance with the industry and identify growth opportunities.

Key Findings

• US tire eCommerce is projected to grow to $64B by 2030, but only 13% of purchases happen online. Most demand still starts online and finishes offline.
• Organic search, paid search, and direct traffic drive ~78% of online visits combined; social and GenAI referrals stay under 2% each.
• Mobile carries 75% of traffic, so mobile speed, checkout, and fitment/sizing clarity carry more weight in your CRO work than desktop does.
• 1.40% conversion rate is a realistic average for tire eCommerce; 2% marks the top of the market.
• Google Ads costs cluster around $2–$4 CPC and $20–$30 CPL for tire-related search terms, with conversion rates from 7% to 16% depending on business type.
• Trigger emails convert roughly 5x higher than promo emails across CR, CTOR, and conversion rate.
• Search demand peaks twice a year — May–July and September–November. So budgets and inventory should follow that curve. But the demand also depends on a location.

US Tire Market at a Glance

In 2025, the US tire market was valued at $56 billion and is projected to reach $64 billion by 2030. Despite its size, only 13% of tire purchases are made online. In our tire industry research, we also found that organic search, paid search, and direct traffic account for the largest share of online visits.
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Most of the traffic (75%) comes from mobile. In addition, every second person buys things using their mobile, which also proves the importance of mobile marketing.

Tire eCommerce Conversion Rate Benchmarks

The average eCommerce conversion rate globally is 2.74%. But it’s the global average and numbers can still vary by the niche.

As for the tire industry, at Promodo, we usually help our clients reach a 1.4% conversion rate. Top players can reach even 2% according to our conversion rate benchmarks.

Paid Ads Costs for Tire Retailers and Other Tire Businesses

We looked at LocaliQ's Automotive Search Ads Benchmarks, which analyzes Google Ads performance across various automotive business categories, including tire dealers and tire service providers.

Google Ads averages for tires and wheels according to Web Tonic:

• Average Cost per Click (CPC): $1.94
• Average Cost per Lead (CPL): $22.40
• Average Click-Through Rate (CTR): 7.38%
• Average Conversion Rate (CVR): 9.15%

Benchmarketing also gathers some Google Ads benchmarks for tire shops:

Google Ads search benchmarks:
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Meta Ads Benchmarks for tire shops:
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Source: Benchmarketing

Read our blog to find more PPC benchmarks for other industries.

Email Marketing Benchmarks for Tires

Recently, we gathered our own benchmarks for promo and trigger emails, and the numbers look like this:
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Channel Share 0.46% - 1.27%

We see that trigger emails outperform promo emails across all the metrics.

How Tire Search Demand Changes Throughout the Year

In our recent tire market search demand analysis, we found that search interest typically increases in May–July and reaches its highest levels between September and November. 

Summer demand is fueled by increased travel and vehicle maintenance, while the autumn spike is driven by winter tire preparation and colder weather. Peak demand also varies by region.

How to Use These Numbers in Your Marketing Strategy

These benchmarks are a starting point. You can use them to spot where your numbers are out of range, then act on the gap:

• Benchmark your conversion rate against 1.40% (average) and 2% (top performers). If you're below 1.4%, prioritize conversion rate optimization over adding more traffic.
• Build or expand trigger email flows as they consistently outperform promo campaigns.
• Since 87% of tire purchases still happen offline, keep your Google Business Profile, store locator, and click-to-call in shape. Many customers research tires online before buying them offline.
• Plan ad spend and inventory around the demand peaks. Promodo knows how to do that so your campaign is right on time when the demand hits.
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Stay Ahead of the Benchmarks and the Competition

Our specialists use data-driven strategies to help tire brands outperform industry averages and capture more demand.

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FAQs

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What is the average conversion rate for tire eCommerce?

Based on Promodo's research, most tire retailers achieve a conversion rate between 1% and 2%.

How seasonal is tire demand in the US?

We found that tire demand follows a predictable seasonal pattern: spikes in May–July and September and November. But the demand spikes also depend on the region.

Which channels drive the most traffic for tire retailers?

Search is the primary source of traffic for tire retailers. In our analysis, organic search, paid search, and direct traffic account for nearly 80% of all website visits.

How is AI search changing tire shopping?

Shoppers are starting to ask AI tools specific questions like "quiet all-season tires for a 2022 RAV4, under $700 installed" instead of running multiple Google searches. These tools pull answers directly from product and fitment data, so accurate, structured product data matters a lot. Competition in AI search is still growing, and you can become visible before your competitors.

You can check your AI visibility in Gelios by Promodo.

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