Svitlana Fursa

In this article, we’ll explain the DAU, WAU & MAU meanings, how they are calculated, and how to use them in practice.

Retention marketing itself is already a trend. With the rising cost of acquiring new customers, companies are finally paying more attention to...

We gathered practical insights and share what we have done in past to ensure successful Black Friday campaigns.

Loyalty programs are one of the most effective ways to turn a one-time buyer into a repeat customer.

Learn how to properly track your campaign results and download a free email marketing tracking template.

Are your emails not being opened, with clients unsubscribing in droves and your offers going unnoticed?

NRF reports that St. Valentine Day's spending reached USD 7.1 b in 2023. Promodo marketing experts have more tips on how to surge this year's sales.

Email preprocessors are tools that allow you to automatically integrate pre-prepared data into email content.

Holiday packages are now booked online in 80% of all cases. Strong digital marketing game is a must to be visible in the overcrowded tourism industry.

How often to send marketing emails? How many marketing emails to send per week? What are email frequency best practices?

For any business, retaining and engaging users on their website is crucial. The longer a user stays on your site, the higher the chance they will purchase.

From welcome emails to transaction confirmations to savings tips, fintech email marketing is primarily about two things: reliability and value.

You’re probably facing the problem of catching the attention of customers during the Christmas season.

Email marketing and social media have obvious connection: email subscribers could be engaged in social media and vice versa.

Recently, we posted that the basic mechanics of customer retention help businesses boost sales even in wartime.