ABOUT THE AUTHOR
Head of Retention Marketing
I've been working in email marketing since 2016. I passed the way from a junior specialist with the thoughts "email is spam in the mailbox?" to the real jedi of retention marketing. I worked with the largest Ukrainian eCommerce projects. I'm keen of the latest technologies and non-standard technical implementations.
For any business, retaining and engaging users on their website is crucial. The longer a user stays on your site, the higher the chance they will purchase.