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Svitlana Fursa

ABOUT THE AUTHOR

Svitlana Fursa

Head of Retention Marketing

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I've been working in email marketing since 2016. I passed the way from a junior specialist with the thoughts "email is spam in the mailbox?" to the real jedi of retention marketing. I worked with the largest Ukrainian eCommerce projects. I'm keen of the latest technologies and non-standard technical implementations.

Svitlana Fursa

Recent posts by Svitlana Fursa:

Email marketing

Email Marketing Mistakes: 10 Examples That Cost You Money and Customers

Are your emails not being opened, with clients unsubscribing in droves and your offers going unnoticed?

April 3, 2025

12 mins

Email marketing

Valentine's Day Email Marketing: Key Mechanics

NRF reports that St. Valentine Day's spending reached USD 7.1 b in 2023. Promodo marketing experts have more tips on how to surge this year's sales.

February 8, 2024

10 mins

Email marketing

6 Email Marketing Strategies for Travel Agencies

Holiday packages are now booked online in 80% of all cases. Strong digital marketing game is a must to be visible in the overcrowded tourism industry.

October 18, 2023

15 mins

Email marketing

Optimizing Email Frequency: Strategies for Maximum Engagement and Revenue

How often to send marketing emails? How many marketing emails to send per week? What are email frequency best practices?

October 6, 2023

11 min

Email marketing

Pop-ups for Your Website: How to Make Them Effective Instead of Annoying

For any business, retaining and engaging users on their website is crucial. The longer a user stays on your site, the higher the chance they will purchase.

September 8, 2023

15 mins