Referral Marketing in Ecommerce

To compile our Ecommerce Report 2017, we have researched the web analytics data of 93 online stores from Central and Eastern Europe. Primarily, we focused on key performance indicators of ecommerce projects as well as on their dynamics.

Among other things, the research has shown that referral marketing generates around 8% of online sales on average. Increasingly, thriving online stores have rather more traffic than their less successful counterparts.

 

 

In general, referral marketing is aimed to attract customers to e-stores through other online retailers, including marketplaces, partner programs, opinion leaders, price comparison sites and so on.

Let’s take a closer look at the referral tools which are used in ecommerce.

 

Marketplaces and Comparison Shopping Engines

 

Online marketplaces, like Amazon or Alibaba Group, are used by independent sellers to sell their goods trough. There are typically 2–3 large marketplaces in each country. So, your ecommerce store can significantly boost sales by joining their partner program.

 

 

Marketplaces are known to provide a number of advertising tools – ranging from premium goods placement to email marketing campaigns.

Comparison shopping engines (known as ‘price comparison websites’) can help enquire product prices in different online shops, as well as marketplaces which are very popular with customers. Getting into the search results of comparison resources is key to engage some extra customers to your e-store.

 

Coupon Services and Sales

 

Discounting is not always the best marketing strategy. Nonetheless, bargain online stores are popular, particularly with married couples and parents. If this is your target audience, try to use such services to promote your online store. You could start by engaging your customers with the current season or pre-holiday sales.

 

 

Such services provide automated solutions in most cases. They offer daily discounts and sales for a wide range of services turning a one-time customer to a subscribed member. Find out the principles of such services performance in our case study.

 

Cashback Services

 

Cashback is a form of refund and incentive to spend a certain amount on a purchase or group of products from which a customer will save money within an online store. Though this formula is far from being the most profitable in e-commerce, it can be used for continuously generating extra sales.

 

Partner Programmes and CPA Networks

 

Often you will find that e-commerce stores have a partner programme, which provides fee earnings per engaged customers. A partnership can be established with organisations as well as with particular individuals. The second option is performed through CPA Networks (Cost Per Action Networks).

 

Webmasters will use a full set of Internet marketing tools to increase your site traffic: from SEO and PPC through to social networks referrals. Here you pay only for a completed purchase within the online store.

 

Affiliate Marketing

 

‘Affiliate marketing’ is referred to as a partnership between an e-store and opinion leaders who advertise goods to their audience. These can be celebrities, famous bloggers or well-known individuals within a certain niche.

 

 

There are separate websites where e-stores can place offers of promoting their goods through opinion leaders accounts for a fee.

If you haven’t used the above-mentioned ways of engaging traffic to your ecommerce store yet, don’t hesitate to start doing that right now. Referral marketing is not only good in e-commerce promotion but other opportunities as well.

Leave a Reply

avatar
  Subscribe  
Notify of

Recent posts

Call tracking with dynamic number insertion (DNI): how to track the ad source of inbound calls

March 12, 2021

When it comes to effective distribution of marketing budgets, eCommerce businesses that accept orders not only through the digital carts on the website but also through inbound calls, all face the same problem: the inability to see a unified picture of marketing channels that brought customers to their decision to purchase. Here call tracking tools Continue reading >

How to combat cart abandonment with UX: detecting common checkout mistakes of eCommerce brands

February 23, 2021

Online checkout stats shows that more than 80% of online customers abandon their shopping carts. Out of them, about 87% are going to finish their order later. We are not sure if businesses are ready to sacrifice and lose time waiting for those 87% to return and complete the checkout, that’s why in this article Continue reading >

Making the most of email marketing in the beauty industry | Case Study

January 29, 2021

How to engage your mailing subscribers to visit your website? What’s the optimal mailing frequency? How to increase your conversion rates with email marketing? These questions are frequently asked by marketers. The situation gets even more challenging when it comes to the subscribers of a well-known beauty brand. In this material, we share the email Continue reading >

How to market furniture: email, content and remarketing as parts of IKEA marketing strategy

January 28, 2021

Furniture marketing is peculiar for certain reasons. First is that for customers buying furniture this is often emotional and exciting. Second is that this process, when online can take time – there is no way to literally “try on” or test an item. And third is that quality furniture costs money, almost like a small Continue reading >

Let's get the ball rolling

Please fill in this short form and we will be in touch with you soon

For any questions [email protected]

UK | USA | EST

+44 (0) 20 313 766 81
+44 7852 537715

Lincoln
The Terrace AT5,
Grantham Street,
LN2 1BD

+1 347 809 34 86

Las Vegas
6920 S. CIMARRON RD.,
Suite 100,
NV 89113

Tallinn
Roosikrantsi 2-K230,
Kesklinna linnaosa,
Harju maakond,
Tallinn 10119

CEE Ecommerce Report 2019

Based on the analytics data of 292 websites

enter correct name, please
enter correct e-mail, please

Referral Marketing in Ecommerce

0
start now

Start now