Promodo works with large eCommerce businesses, giving us deep hands-on experience in scaling online stores under complex market conditions.
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We explain how Promodo’s PPC experts adapted ABC and XYZ analysis—traditionally an inventory and warehouse management tool—for paid advertising tasks.
KPIs in Google Ads should follow business goals, not the other way around. In this article, you'll read about the main KPIs for Google Ads in eCommerce.
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Our team has gathered practical AI use cases that help online stores sell more.
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Google is gradually embedding advertisements into its AI-powered search experience and developing new protocols to enable seamless in-interface purchases.
In this article, we’ll explain what AI Max is, whether it’s the right fit for your business, and share practical tips for working with it.
How the Meta Andromeda algorithm works and why creatives are becoming the central component of advertising.
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